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Posted 03/04/2014 by admin in Health & Lifestyle
 
 

African design being simply Africa centered

A-model-presents-a-designers-creation-during-the-Nairobi-fashion-week-on-August-25-2013-in-Kenya-
A-model-presents-a-designers-creation-during-the-Nairobi-fashion-week-on-August-25-2013-in-Kenya-

A-model-presents-a-designers-creation-during-the-Nairobi-fashion-week-on-August-25-2013-in-Kenya-

W

e have long moved on from the idea of African design being simply Africa centered. In the past couple of years it has made it onto catwalks in Paris, New York, Milan and beyond. And of course, as with any competitive market, there will always be new talent changing the game.
In African fashion today, names like Lanre Da-Silva Ajayi, Thula Sindi, Deola Segoe, Ozwald Boateng and more are praised in the hallways of fashion houses. And now there is a new breed of designers who have caught the attention of fashion enthusiasts in Africa and abroad. So here are seven emerging African designers to watch out for this year.
Shakara Couture
Princess of fashion Africa’s feathered fashion export
Ewemade Erhabor-Emokpae has had a long obsession with the vintage glamor of the 1920s and 50s. Her design label — Shakara Couture — has encompassed the aesthetics, ambiance and essence of the present couture era and added an African flair.
Officially launched in 2012, the design label had its first major debut at the Music Meets Runway 2012 event where African designers clamoured together to unveil their late 2012 collections. Her collection was filled with long luxurious dresses with lace detail, creative fascinators, wide brim hats and satin gloves.
Recently, she released a few photos from her 2013 collection titled “There is No Such Thing As Too Much Glamor.” The campaign photos showcased a young housewife carrying about her daily chores dressed to the nines.
Read this: Africa Fashion Week hits London catwalks


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